Chipotle and Change

I felt like my last update was a bit of current events in farming that focused on the negative.  I don't want to dwell on the aspects of farming that are getting worse, but instead, do the opposite by highlighting what's positive!

Chipotle, a Mexican fast-food chain, is actually an example of how a big business can change for the better and use its market power to help spread important messages about the importance of small farms and eating healthy.

Chipotle has over 1000 stores nationwide and up until 2006 had McDonald's as it's biggest investor. Now, the McDonald's Corporation has completely divested in the company and they're doing great things. Check out Chipotle's homepage and the series of videos they're currently marketing about local food and farms. Here's the link to Back to the Start.